Japan actor dropped as beer ambassador after drunkenness scandal

Ryo Yoshizawa, a highly popular Japanese actor celebrated for his “national treasure-class handsomeness,” has been fired as the face of Asahi Breweries’ low-alcohol beer campaign following a controversial incident.  

The 30-year-old actor had been hired to promote Asahi’s 3.5-percent Super Dry Dry Crystal beer, showcasing a wholesome image for the beverage.

However, on December 30, Yoshizawa reportedly became intoxicated and broke into a neighbor’s home.

Yoshizawa was “drunk” and “accidently made his way into an apartment room next to his,” his talent agency Amuse said in a statement Monday.

“I’ve lost my memories. I think I just went in without asking, because I wanted to use the bathroom,” Yoshizawa was quoted by local media as telling police.

“We have decided to terminate our contract” with Yoshizawa, Asahi Group Holdings spokesperson Shiori Shimizu told AFP Tuesday.

“As an alcohol beverage company, we consider his actions unacceptable”, Shimizu said.

“We will no longer use him in our future advertisements,” she added.

Yoshizawa apologised to his surprised neighbour for the “major trouble he caused”, Amuse said, adding that the actor already vacated the apartment.

Asahi Breweries, a drinks giant in Japan, immediately severed ties with Yoshizawa after the incident came to light. The actor’s actions have shocked fans, given his reputation as one of the country’s most admired figures.

Like other countries, drinking has been declining in Japan, with low-percentage and alcohol-free beers, and even abstaining, growing in popularity, especially among younger people.